Social Media at Its General Core

One of the best ways to market your business today is through social media. Whether it is a small or large company, many consumers have moved to the internet in search for the nearest restaurants, the best make-up brands, most recommended vacation spots in Asia, etc. making it every business' oyster. Although social media is one of the best tools for marketing, it can one of the most challenging ways to capture your target market.

Content Distribution
To open the discussion, we want to talk about content distribution. There is no one exact definition of what content distribution is. Generally, it is defined as the act of promoting content to online audiences in the multiple media platforms through various formats. There are 3 main types of content distribution:

  • Owned Content Distribution - This is where every content you put out is owned and belongs to you such like your blog, newsletter, social media, or personal website
  • Earned Content Distribution - This is where 3rd parties are involved to distribute your content through press coverages, guest articles, retweets, shares, product reviews, etc.
  • Paid Content Distribution - It is straight forward. You pay for the content distribution such as Facebook Ads, Instagram Ads, Google Ads, Cost Per Click, etc.

Because of its broad nature, content distribution encompasses many different channels and strategies. But to put it simply, all businesses want new profitable customers that is why the digital presence is critical now. For this reason, we want to share a few tips and advices on how we can help effectively market your brand and ensure that your content is properly promoted.

How Makisu Can Help Grow Your Brand
As a company, we focus on engaging with the audience and putting out as much relevant content that provide value to the work that your company does. A few of the service we can offer to clients are the following but not limited to:

  • Creating content ideas
  • Content designs
  • Develop marketing strategies for paid advertising, page traffic, etc.
  • Picking the right social network to start out with
  • Analyze and provide statistics on your current page
  • How to schedule posts
  • Provide consistency in posting
  • How to capture and provide effective consumer engagements
  • Focus on micro-content

Other important discussions and questions include:

  • Who is the target market?
  • What value can you provide for the consumer?
  • What drives consumer engagements and encourages them to interact with your page?
  • Are you targeting B2B or B2C?
  • Which social platform should you focus for your business?
  • What kind of content are you making?
  • Which popular personalities can help me leverage my business?

With all these said, Makisu can help you diversify and broaden your audience while helping you understand what captures your target market. Building connection with your audience is one of the most critical aspects of growing your social platform; because the more you are able to connect and engage more fans, more people will be willing to share, comment, and like your content. Authentic content is what can drive your page.

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