Segmenting is a powerful tool when it comes to marketing. You can promote business offerings, gather data about product design, and drive conversion based on shared characteristics of your customers.
By identifying which channels your customers have an affinity for, you can decide with confidence which social channels you want to focus on. You can validate or invalidate the assumptions you have about your target market by seeing how engaged the audience is in your content.
We believe that you can still gather relevant engagement from channels such as email. For example, MailChimp offers analytical functions where you can track open rates, giving you an exact percentage of how effective your marketing campaigns are.
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